FISHBONEDICE

Len Yeh 葉翔, PRoduct Designer

Ambitious teams and organizations work with me to launch new products, experiment with new mediums, reinvent themselves, and gain exponential growth.

As a Product Designer with a multi-disciplinary background and approach, I revel in spicy projects that expand beyond the traditional palate of digital experiences.

Toss in the erratic challenges of physical environments. Sprinkle in the high-risk stakes of live moments. Infuse it all in the marinade of branding and marketing.

Let’s cook.

Featured work

Led design for membership strategy and vision for the largest micromobility systems in the Americas. We bolstered Lyft’s pandemic recovery and reconnected people IRL, leading to a record-breaking ~40 million rides in NYC (2023).

LYFT

01

Membership Vision and Strategy
Member Acquisition
Member Engagement
Member Retention
Flagship Product Launch
Sales Flow Optimization
Revenue Leakage Reduction

🚧 How content design stopped a multi-million dollar revenue leakage

🚧 Crafting a membership program that serves diverse rider needs and boosts resilience against seasonal churn

The future for how people find and buy their perfect homes. We differentiated our product by crafting a new full-service brand story and homebuyer collaboration tools.

Realtor.com

02

Brand & Strategy
Lead Generation
Customer
UX Writing

A math education curriculum and platform awarded for content and usability. Directed creative direction of math fluency games serving 1M+ students a month. Mentored product team in project reviews, ideation, illustration, prototypes, and testing.

Zearn Math

03

Enterprise Tooling
Creative Direction
Illustration & Animation
Information Architecture
Physical Environments
UX Writing

Greatest hits 🔥🏆

small business, Artist, or Content Creator?

I’m dedicating a quarter of my time to helping local businesses and creatives take their ideas to the next level. Need help honing in on brand identity, positioning, strategy, or content? Want more technical support on designing your platform, website, installations, or apps?

Schedule a free consult and let’s execute.

EXPERIENCE

16+

years helping Fortune 500 companies, startups, nonprofits and creative agencies.

Past Clients

American Express
AT&T
Dodge
Don Julio
elit by Stolichnaya
HBO
Jeep
Leading Hotels of the World
L’Oréal
New Era
Nike
Rent the Runway
Samsung
Sunglass Hut
Tiffany & Co
Verizon
Victoria's Secret
Virgin Atlantic
VEVO