Nike Football Bootfinder

Bootfinder is the global product recommendation feature for NikeFootball. With such a massive array of footballer products around the world, NikeFootball needed a tool to help users narrow down potential shoe selections. Upon choosing a type of playing surface, foot shape, playing style, and material, a player is given an group of recommendations. If successful, the user can click ‘BUY’ to purchase.

– Managed the localization process of all language translations, product information, and application features in over 20 global markets.
– Collaborated with internal and external tech teams to schedule QA and phased releases of products.

Date: October 2009 – January 2010
Brand: Nike Football
Agency: R/GA

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