Nike+ TAG – Amping Up Some Friendly Run Competition

DISCLAIMER: My role for Nike+ TAG was product management.

Further upping the ante on making running a social and fun activity, we delivered a new feature added to the Nike+ GPS application: Nike+ Tag. Just like when you played Tag as a kid, your goal is to escape being IT by outrunning your friends, all the while tracking these workouts with Nike+ GPS.



  • Directed entire application enhancement from concept to creation
  • Managed an adaptive team that ranged from 10-20+ people throughout the lifespan of the project.
  • Pitched media campaign support


Brand: Nike+

Agency: R/GA

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