DISCLAIMER: My role for Nike+ TAG was product management.
Further upping the ante on making running a social and fun activity, we delivered a new feature added to the Nike+ GPS application: Nike+ Tag. Just like when you played Tag as a kid, your goal is to escape being IT by outrunning your friends, all the while tracking these workouts with Nike+ GPS.
- Gizmodo:Stop Being Lazy and Come Play Nike+ Tag With Your Friends
- Mashable: Nike+ GPS Update Lets Runners Play a Game of Tag
- Directed entire application enhancement from concept to creation
- Managed an adaptive team that ranged from 10-20+ people throughout the lifespan of the project.
- Pitched media campaign support