Nike+ GPS / The Best Running Tool Since Shoes

DISCLAIMER: My role for Nike+ GPS was product management.

 

It doesn’t matter what type of runner you are – beginner, indoor, or hardcore marathoner – Nike+ GPS can help make you a better runner and make your exercise more fun. The iPhone application allows runners to map their runs, track progress, and engage their Facebook/Twitter friends to cheer them on.

Nike+ GPS launched in September 2010 and has been the #1 paid app in the Health and Fitness category. Overall, it launched as the #2 paid app…only behind Angry Birds. We went on to be App Store App of the Week and joined the App Store Hall of Fame.

MY ROLE

  • Acted as central point of contact for clients.
  • Led process for team ranging from 10-20 UX, visual, QA, and tech members

  • Executed major application releases along with team of 4-5 iPhone developers
  • Scoped over $1M in budget through multiple version releases
  • Identified new product enhancements with analytics and insights teams

  • Oversaw studio recording of audio assets needed for app feature.

AWARDS

  • Webby | Winner, Integrated Mobile Experience
  • Facebook Studio 2012 | Bronze
  • Clio | Gold Interactive
  • One Show Interactive | Gold Pencil, Consumer Goods
  • One Show Interactive | Bronze Pencil, Social Networks/Community
  • Communication Arts Interactive Annual 17 | Experimental
  • AICP Next | Apps
  • AICP Next | Audience Choice
  • User Experience Awards | Gold, Best User Experience
  • SAMMY | Best Integrated Social/Mobile Integrated Campaign

PRESS

 

Agency: R/GA
Download Nike+ GPS on App Store