New Era / Upgrading the Retail Experience with Kinect

Shopping for a fitted cap isn’t exactly as common as jeans shopping, and not very many people actually know their head sizes. In retail, tape-measuring your head is still the prevailing practice, which is uncomfortable, invasive, and feels unhygienic.

As the leading brand in the hat industry, New Era gave us the opportunity to create a less intrusive and awkward measurement technique. We built a “scan pod,” using a two-camera Kinect setup. The software in the pod is scalable to act as an interface for further social in-store engagements and communication.

Hat Sizer Userflow

We set the design requirements and userflows for the experience.

UI Prototype Animation

Build and Installation


Client: New Era
Agency: Relevent
Partner: Brooklyn Research