Rent the Runway is an ecommerce based startup that has been coined the “Netflix of fashion,” as women can rent couture dresses for prices as low as $60. For its inaugural brick-and-mortar shop, the company was seeking an in-store digital experience, one where shoppers could manage their preferences and favorites on a tablet.
I was tasked to help design the personas and userflows of the retail experience, which influenced the physical build of the store.
Also, I defined the data capture points for Rent the Runway to receive information about their shoppers while minimizing the intrusion to a shopper’s experience.
Data Capture Flow (click to zoom)
Rent the Runway initially wanted users to scan and save dresses directly to their personal phones. This effort was ultimately scrapped after I performed an audit and highlighted potential flaws, along with budget and timeline concerns.
Platform Audit (click to zoom)
Client: Rent the Runway