Verizon – Livestreaming Lady Gaga to the masses

Verizon launched significant upgrades to its network across the United States and wanted to showcase the power and speed with a live content streaming event. Fortuitously, Lady Gaga was scheduled to perform a final “curtain call” show at Roseland Ballroom, a legendary New York City venue set for teardown and redevelopment. With such a big story for PR, Verizon partnered with Lady Gaga to bring her historic show to the masses on (online until May 7, 2014), a streaming platform that would propel the concert beyond the physically limited 3,200 capacity venue.

Initially, we were tasked to explore primarily mobile options, including app only solutions. However, users who stream content are traditionally 90%/10% desktop to mobile. As such, we designed to be responsive and work across all devices.

Mobile Screen Views (click to zoom)

Mashable: Lady Gaga Live Stream Puts NYC’s Roseland Ballroom to Bed Forever
People: Stream Lady Gaga’s Performance at Roseland Ballroom
Idolator: Lady Gaga’s Final Roseland Ballroom Show To Stream Live
Wetpaint: Lady Gaga’s Final Roseland Ballroom Show to Stream Live in the USA!

Client: Verizon, Lady Gaga
Agency: AKQA
Partner: USTREAM


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