Category Archives: Social

Verizon – Livestreaming Lady Gaga to the masses

Verizon launched significant upgrades to its network across the United States and wanted to showcase the power and speed with a live content streaming event. Fortuitously, Lady Gaga was scheduled to perform a final “curtain call” show at Roseland Ballroom,

Verizon – Livestreaming Lady Gaga to the masses

Verizon launched significant upgrades to its network across the United States and wanted to showcase the power and speed with a live content streaming event. Fortuitously, Lady Gaga was scheduled to perform a final “curtain call” show at Roseland Ballroom,

The Fingerstache

Paper Whiskers – Illustrating to create awareness for Movember

Movember was apparently started by some chaps in Melbourne, Australia. I got caught in the midst of the movement during my time at R/GA. In this period of my life, I learned two things. One, Australians are awesome. And two,

The Fingerstache

Paper Whiskers – Illustrating to create awareness for Movember

Movember was apparently started by some chaps in Melbourne, Australia. I got caught in the midst of the movement during my time at R/GA. In this period of my life, I learned two things. One, Australians are awesome. And two,

Emma Watson for Lancome Tresor Midnight Rose

Lancôme – Creating a digital chase with social platforms

To promote a new fragrance launch–helmed by the star power of Emma Watson–we designed a digital scavenger hunt inspired by the narrative of the  campaign. Players must solve clues to find icons across the internet, hidden within multiple social tools such

Emma Watson for Lancome Tresor Midnight Rose

Lancôme – Creating a digital chase with social platforms

To promote a new fragrance launch–helmed by the star power of Emma Watson–we designed a digital scavenger hunt inspired by the narrative of the  campaign. Players must solve clues to find icons across the internet, hidden within multiple social tools such

Benjamin Millepied for YSL

Yves Saint Laurent – Bringing life to the streets with Instagram

Yves Saint Laurent Beauty approached us to develop a digital campaign to promote the launch of its new men’s fragrance, L’Homme Libre. The brand had already created the overarching campaign film, gathering top talent in director Alejandro González Iñárritu, photographer

Benjamin Millepied for YSL

Yves Saint Laurent – Bringing life to the streets with Instagram

Yves Saint Laurent Beauty approached us to develop a digital campaign to promote the launch of its new men’s fragrance, L’Homme Libre. The brand had already created the overarching campaign film, gathering top talent in director Alejandro González Iñárritu, photographer

Megan Fox for Armani Code Sport

Giorgio Armani – Taking on the most epic night on Foursquare

[vimeo http://vimeo.com/22693177 w=700&h=393] To promote the launch of Armani Code Sport, a new fragrance for men, we designed a contest to fully celebrate the lifestyle of the campaign. Participants could join by connecting their Foursquare accounts with Giorgio Armani and checking in

Megan Fox for Armani Code Sport

Giorgio Armani – Taking on the most epic night on Foursquare

[vimeo http://vimeo.com/22693177 w=700&h=393] To promote the launch of Armani Code Sport, a new fragrance for men, we designed a contest to fully celebrate the lifestyle of the campaign. Participants could join by connecting their Foursquare accounts with Giorgio Armani and checking in